Beauty Industry

Cetaphil Redesigns Label To Promote Camp Wonder

The brand's limited edition moisturizing cream has a colorful label to promote the cause.

August 7, 2014

By: Jamie Matusow

Editor-in-Chief

Galderma Laboratories and Cetaphil are partnering with Camp Wonder once again, to donate a portion of the proceeds of its limited-edition Moisturizing Cream. The product is launching this month at CVS pharmacy locations.

To draw attention to the cause, Cetaphil Moisturizing Cream will feature artwork on the jar, which was created by 14-year-old Amani Williams. Williams has attended Camp Wonder for the past seven years. The magic marker drawing was reproduced on the labels, which were applied to the jar’s lid.

Over the past three years, Cetaphil has donated more than $400,000 to fund camp activities for children with skin diseases.

Francesca Tenconi, Founder of the Children’s Skin Disease Foundation and Camp Wonder, said:

Every child deserves to know what it feels like to just be a kid—to swim, hike and play with others their age. And families of children suffering from serious skin problems often need financial support. Since Camp Wonder is free for campers, I rely on the support of brands like Cetaphil and CVS/pharmacy to transform my vision into reality to help these kids.”

Photo: Facebook.com/Cetaphil